–– John & Jilly
Fashion Store
John & Jilly (J&J) is an application intended to inspire you every day, a fashion store in which you will find daily new exclusives.
The Challenge
To design an interface which makes shopping for unique fashion products so easy without any hassle & also with the simplest of payment methods.
How we might help people who are always looking for inspiration & uniqueness to find their products & buy it in a seamless way without too many choices & complexities?
The Objective
The design of this application should:
● Materialize a simple and coherent user journey.
● Propose an attractive and modern look.
● Attract investors.
● Allow to develop a working prototype.
My contribution
Logo Design
Brand Identity
UX Research
UI/UX Design
Research
I organized a workshop with 7 individuals affected by this challenge and defined the target persona to set context around the problem being tackled. We then scoped features based on personas goals, priorities, motivations & frustrations.
Information Architecture
An overview of how the app would be structured, highlighting key features and steps in the user’s journey.
UI/UX Design
I set up the structure, layout and information necessary to be displayed per screen. Then, I was able to test these with people to see if the info & flows were clear and concise enough.
Moodboarding
Next, I put together a moodboard to inform out visual decisions. Inspiration was selected based on the look & feel of a trendy & luxurious fashion product.
Designing The Brand Identity
Before moving to the High-Fidelity designs, I worked on the brand identity, creating a logo and then a graphics style to be followed across the brand’s applications.
Building on the foundations
Based on the visual direction from the brand identity and the layout and structuring from the wireframes, the final step was to implement the designs.
User Feedback
Loved Simplicity of Flows/Visuals
We tested the app prototype with 8 people using the interactive prototype. The key feedback was the simplicity of getting tasks done and the clean UI.
Modern & Luxurious Feel
Users loved the colors & overall feel & flow of the app. It gave them a sense of luxury.
hello@muteeb.com
